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Freedom Urban Electric Love Life

FUELL is an innovative manufacturer serving the electric urban mobility revolution across a full range of form factors and technologies.

The company started with the unexpected encounter and Franco-American convergence between :

Erik Buell CTO
Erik Is the Founder of the Buell Motorcycle Company, which eventually merged with Harley-Davidson from 1993 to 2009.

He is a pioneer of modern race motorcycle technology. He created some of the most innovative and usable motorcycles to date, using inventions like a hollow aluminum frame to house the fuel and create chassis rigidity. More than 130,000 motorcycles with the Buell name have been produced to date.

Frédéric Vasseur
Alfa Romeo Formula 1 team principal and founder of Spark Racing Technology (which builds the Formula E racers)

François-Xavier Terny CEO
François-Xavier began his professional path in 1991 as a strategic consultant with Bain & Co, then created his own consulting firm, Masaï, in 1996 as a firm specializing in cost optimization. He continued his path as an entrepreneur, investing time and money in several start-ups including motorcycle ventures.

With an advanced take on design and new ideas and approaches to manufacturing, sales, marketing and distribution, he brings design directions, disruptive thinking and operational management to FUELL.

The unifying idea:
to create an urban mobility solution for cities, which is currently the best application of electric powertrains. The founders combined their experience and competences to invent a genuinely new experience entirely focused in the urban rider's needs.

Now let's talk about Flluid-1 E-bike

The FUELL Flluid-1 (with Nexus 5 Hub), Flluid-1S ( with Shimano Hub) come standard with two large 504Wh batteries, a torque sensing 500W mid motor, and a Gates Carbon belt drive with an internally geared hub. Ride all you want with low maintenance and exceptional power.  

Details that set Flluid apart


The FUELL Flluid was built with ease of use in mind, with top of the line components and exceptional power and range.


E-bike class
Pedelec / S-Pedelec
Motor  Mid-Drive Bofeili (FUELL exclusive)
Motor Nominal Output 
Torque 100Nm


Max Assistance 32 km/h
Range (Urban)
Up to 200 kms


Battery Type
2 Removable Batteries with LED level indicator
Battery Capacity 
1008 Wh

Battery Voltage 
Battery Charger
3 Amp Fast Charger
Recharge Time Home
80% charge in 2.5 hrs, 100% in 5 hrs


Front Suspension Suntour XCR34, 120 mm travel, Air adjustable
Derailleur Shimano Nexus 5-Speed, Enviolo CVT
Front Brake
Tektro HD-E 350, 180mm disk
Rear Brake Tektro HD-E 350, 180mm disk
Belt Gates Carbon Beltdrive
Tires Pirelli CYCL-E GT (Granturismo) 27.5’’ x 2.25
Lights Roxim Z4E Pro, 900 lumens ultra bright and ultra wide
Screen 3.2inch IPS color screen with battery capacity, speed, distance, 5 assist levels, walking mode and USB charging port

36 kg, 79 lbs with standard accessories (each battery weighs 3.18 kg, 7 lbs)



PIN Code to start Flluid's dashboard
Removable batteries

Abus rear wheel lock

Embedded GPS tracker (optional)



Frame The Flluid-1 is designed around a standard frame geometry
Size - Medium  The Medium Flluid-1 provides the lowest minimum seat height for riders from 5'3" up to 6'2"
Size - Large The large Flluid-1 provides the tallest maximum seat height for riders from 5'9" up to 6'6"

Premium Specs

Internal geared hub
Shimano Nexus 5, and Enviolo internally geared hubs require minimal maintenance, while providing an impressive range of gears.

Carbon belt drive
Gates Carbon Belt, lasts longer than a metal chain, without the need for constant lubrication and maintenance.

2 removable batteries
2 removable batteries, the Flluid's integrated and removable batteries are the key to its exceptional range and good looks. Ranges of up to 200 kms.


The Flluid-1 comes standard with a two year warranty with no mileage limitations, that covers issues you may have with your Flluid, be it the battery, the motor, the belt, the wheels, the lights, or the frame.


Download your FUELL Flluid user guide here:


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